Exchange company Coinbase FTX launched a new team focused on driving the adoption of cryptocurrencies and non-fungible tokens (or NFTs) in the gaming world.
The initial offering of the new game unit will reportedly be a "crypto as a service" platform where game publishers can launch tokens and provide support for in-game NFT.
"We launched FTX Gaming because we saw gaming as an attractive use case for crypto," said an FTX spokesperson.
He also added that there are 2 billion more gamers in the world who have played and collected digital items and now can have them.
The new game-focused team from FTX is a sign of the ongoing push to bring blockchain-based products into the gaming space.
As projects like GameStop's own NFT marketplace show.
But even though game developers and retailers see crypto tokens and NFTs as promising revenue streams, gamers have voiced widespread skepticism over the need for blockchain technology.
The current blockchain trend is worsening because many frauds have even become business turnover for those who dare to invest big.
Recently, various game publishing companies have been forced to cancel the proposed NFT project after fans.
Much of it has arisen out of opposition to premium downloadable forms of content that offer players a bit of extra value.
Other blockchain critics point out that there are already many established markets for trading in-game items, making the value proposition of cryptocurrency ties unclear.
But Brett Harrison, president of FTX US, told The Verge that the company believes blockchain technology can build on existing game features without compromising the player experience.
"We believe that blockchain technology takes existing game features, such as in-game avatars, skins, and rewards, and allows players to own, invest and trade these items outside of the game." Harrison said
He added But the game's enjoyment for all players, including those who do not want to participate in this kind of economy.
It should always be the primary goal regardless of whether blockchain technology is involved.